evp + chief of strategy
Bill is – what many people in the business refer to as – tall. Fortunately, his passion for big ideas, brand strategy and social media is even taller. Pick a brand or category and he’s worked on it: Range Rover, Procter & Gamble, Consumer Reports and Boston Beer, to name but a very few. As head of strategy and brand planning, he also understands the changing dynamic of where brands and agencies alike are headed today, and regularly calls both out as publisher of several ad industry blogs. His current gig with AdVerve and its sister podcast ensure that his snarky side remains alive and well.